There are a limited number of four wheeled machines on our planet that can deliver 'fun' by the truckload. Out of these machines, the ones that fall in the affordable category are even less, however if you were to conduct a survey on the one brand that tops this rather niche list, that name would most likely be MINI.
the original Mini (badged both as an Austin as well as a Morris and also on occasion a Wolseley!) was a compact car that was literally a lot smaller than any other hatch around at the time. It ran on small ten inch wheels (incidentally the same size as those sported by the Bajaj Chetak scooter!) and to many it looked like a toy car, however it proved its worth and rose to an iconic status (style, packaging, engineering, performance et al) over the years with everyone from all walks of life wanting to own one.
In fact the Mini has been rated as the second most influential car of the 20th century, bested only by the Model T! The bottom line was that Mini offered something else from just being a car. It had a personality, a quirkiness that suited the common man and elite alike. Even the Beetles couldn’t stay away from the Mini, car and skirt alike! When spoken about, most Mini owners referred to their car with a personalized name, as if part of the family. Such was, and yet remains, the craze known as Mini, and even marketing gurus still find themselves hard pressed in trying to justify the vehicle’s meteoric run at the box office. It’s literally a brand like no other, and while it has been owned by many, it is that has taken the brand to new heights literally by re-inventing it for the present day and age.
In fact the Mini has been rated as the second most influential car of the 20th century, bested only by the Model T! The bottom line was that Mini offered something else from just being a car. It had a personality, a quirkiness that suited the common man and elite alike. Even the Beetles couldn’t stay away from the Mini, car and skirt alike! When spoken about, most Mini owners referred to their car with a personalized name, as if part of the family. Such was, and yet remains, the craze known as Mini, and even marketing gurus still find themselves hard pressed in trying to justify the vehicle’s meteoric run at the box office. It’s literally a brand like no other, and while it has been owned by many, it is that has taken the brand to new heights literally by re-inventing it for the present day and age.
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