Honda is finally stepping in to the mass market category in India with the introduction of the Brio. Marrying a quality product to sensitive pricing is a utopian idea; however the Brio has been conceived out of this very line of thought. Vikram Gour got behind the wheel to see if this little car lives up to being a mass mobile yet retaining Honda's DNA
It takes a lot to build a small car that is destined to fight it out in the cut throat premium hatchback segment in India. The wish list of customers for this particular segment lies over such a wide range of choices and options that any one car maker will find it a daunting task to try and actually cater to fulfilling every single need. The result is there for all of us to see and each manufacturer that has stepped into this segment has ushered in a unique selling point of their own. Some ideas have worked, some have been a little lackluster, however the growing trend is that the premium hatchback marketplace is ever evolving and at the same time it is getting crowded as more and more manufacturers are looking at getting their hands on a slice of the pie for this is the largest selling segment in India. It’s good business sense to have a product in this segment, especially when you are a brand that caters to the masses. Honda has known all of this only too well and finally they are ready with their small mass car arsenal, the Honda Brio (pronounced: Br-ee-oo).
The Brio is a car that has been conceived for markets such as India. In fact a lot of the preliminary studies for the car have been carried out in India. The story started a few years back when Honda conducted various surveys across the country in order to gauge the audience requirement as well as gain a better understanding on what exactly they will have to build from scratch. Representatives went across the country and met with a lot of people who fit the demographic requirement of wanting to own a premium hatchback.
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